#campaign performance

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#campaign-performance
Digiday
1 month ago
Data science

The marketer's guide to data in an AI-driven world: Tactics and insights for data buyers building successful campaigns

Marketers emphasize the importance of buying high-quality data for campaigns. [ more ]
Forbes
2 months ago
Data science

Council Post: How To Respond To The Shifting Tides Of Leveraging Customer Data

Brands are evolving strategies to adapt to changes in the digital ecosystem driven by factors such as signal loss, deprecation of third-party cookies, and privacy laws. [ more ]
MarTech
2 months ago
Marketing

How to adapt your marketing for the new era of data analytics | MarTech

Marketers are adapting to changing data landscape by shifting strategies towards a more unified approach for evaluating campaign performance. [ more ]
MarTech
2 months ago
Business intelligence

Reminder - Google is turning off all Universal Analytics services and APIs | MarTech

Google is discontinuing all Universal Analytics services and APIs on July 1, replacing them with Google Analytics 4 properties.
Failing to migrate to GA4 and export data before the deadline could negatively impact campaign performance and access to historical data. [ more ]
Adweek
3 months ago
Marketing tech

ID Spoofing Dents Campaign Performance

ID spoofing negatively impacts campaign performance
ID bridging across browsers leads to tracking challenges [ more ]
AdExchanger
4 months ago
Marketing tech

Haleon Says Attention Is A Good Measure Of Media Quality, But It's Too Soon To Make It A Buying Standard | AdExchanger

Consumer health care company Haleon is using attention metrics to measure the quality of inventory bought through Amazon DSP.
Attention is proving to be a better measure of quality than proxies like viewability and leads to better campaign performance. [ more ]
Digiday
1 month ago
Data science

The marketer's guide to data in an AI-driven world: Tactics and insights for data buyers building successful campaigns

Marketers emphasize the importance of buying high-quality data for campaigns. [ more ]
Forbes
2 months ago
Data science

Council Post: How To Respond To The Shifting Tides Of Leveraging Customer Data

Brands are evolving strategies to adapt to changes in the digital ecosystem driven by factors such as signal loss, deprecation of third-party cookies, and privacy laws. [ more ]
MarTech
2 months ago
Marketing

How to adapt your marketing for the new era of data analytics | MarTech

Marketers are adapting to changing data landscape by shifting strategies towards a more unified approach for evaluating campaign performance. [ more ]
MarTech
2 months ago
Business intelligence

Reminder - Google is turning off all Universal Analytics services and APIs | MarTech

Google is discontinuing all Universal Analytics services and APIs on July 1, replacing them with Google Analytics 4 properties.
Failing to migrate to GA4 and export data before the deadline could negatively impact campaign performance and access to historical data. [ more ]
Adweek
3 months ago
Marketing tech

ID Spoofing Dents Campaign Performance

ID spoofing negatively impacts campaign performance
ID bridging across browsers leads to tracking challenges [ more ]
AdExchanger
4 months ago
Marketing tech

Haleon Says Attention Is A Good Measure Of Media Quality, But It's Too Soon To Make It A Buying Standard | AdExchanger

Consumer health care company Haleon is using attention metrics to measure the quality of inventory bought through Amazon DSP.
Attention is proving to be a better measure of quality than proxies like viewability and leads to better campaign performance. [ more ]
morecampaign-performance
Digiday
7 months ago
Marketing

Billups rethinks analytics offering to win over OOH ad dollars for performance campaigns

OOH media agency, Billups, has launched a new analytics platform that uses machine learning tech to track and measure OOH campaign performance.
The platform captures both traditional and digital campaign performance, with the goal of positioning OOH as an option for lower-funnel performance campaigns, not just branding. [ more ]
Forbes
7 months ago
Marketing

Council Post: 4 Benefits Of Conducting A Paid Search Inventory Assessment

Paid search engine marketing campaigns are often set up with uniform budgets, which can result in inefficient spending on highly searched and expensive terms.
An inventory assessment helps to create a campaign structure where budgets can be strategically allocated across the overall campaign.
A paid search inventory assessment involves reviewing forecasted clicks for keywords based on historic bid prices.
The key benefits of an inventory assessment include confidently identifying budget needs, optimizing campaign performance, improving ROI, and reducing wasted spend. [ more ]
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